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n the 1960s, NASA's "computers"—mathematicians—took three months to calculate space launch trajectories. Today, these calculations take minutes thanks to advanced computing. This progress allows more complex, accurate projects. Similarly, in marketing, algorithms quickly analyze vast customer data, enhancing efficiency. Teams managing these systems are akin to rocket scientists, crucial for organizational success.

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Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them aside and stay the course. Digital transformation, however, is more than a trend. It’s an urgent imperative that is separating the winners from the losers. But what is it?