How to Improve Your Email Engagement
Drive up customer and prospect engagement with emails requires a focus on increasing Deliverability, Open Rates, and click-through rates. Learn more with this On-Demand course.
Why Improving Your Email Engagement Should Matter to You?
Communicating with your database should be done thoughtfully and strategically. If you’re batching and blasting in this day and age, you need to stop. You’re killing your deliverability and reputation by sending emails without focus content or audience.
How well can you answer the following questions?
- Do you know what your benchmark metrics and stats are?
- Do you know how well you compare to others in your industry?
- Have you set your own goals and know how to measure your success?
- Do you know what you can do to improve your engagement and reach your goals?
This course helps your team understand and set the right goals and metrics to improve your overall email engagement through our experience with hundreds of clients over the years and with industry best practices in mind.
In the course, learn more about:
- Deliverability
- Email Benchmarks
- Analyzing Data
- Email Structure
- Personalization
- A/B Testing
This course will help you build better emails using best practices and A/B testing, which should help increase your deliverability, opens, and click-throughs.
Your Instructor
Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.