How to Improve Your Email Engagement

Drive up customer and prospect engagement with emails requires a focus on increasing Deliverability, Open Rates, and click-through rates. Learn more with this On-Demand course.

Why Improving Your Email Engagement Should Matter to You?

Communicating with your database should be done thoughtfully and strategically. If you’re batching and blasting in this day and age, you need to stop. You’re killing your deliverability and reputation by sending emails without focus content or audience.

How well can you answer the following questions?

  • Do you know what your benchmark metrics and stats are?
  • Do you know how well you compare to others in your industry?
  • Have you set your own goals and know how to measure your success?
  • Do you know what you can do to improve your engagement and reach your goals?

This course helps your team understand and set the right goals and metrics to improve your overall email engagement through our experience with hundreds of clients over the years and with industry best practices in mind.

In the course, learn more about:

  • Deliverability
  • Email Benchmarks
  • Analyzing Data
  • Email Structure
  • Personalization
  • A/B Testing

This course will help you build better emails using best practices and A/B testing, which should help increase your deliverability, opens, and click-throughs.

Your Instructor

Tara Crunk
Tara Crunk

Tara is a Senior Consultant with the Pedowtz Group with over 25 years of development and technical experience. She is a powerhouse on the Marketo Engage platform as well as a master of many programming languages such as SQL, VB, and C#. She is also a certified Salesforce Admin and Pardot Consultant.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.