Google Analytics for Marketers

Track the Right Metrics With Data You Can Trust

This course is designed to help you audit and optimize your Google Analytics dashboard for ROI. You’ll be able to conduct a self-audit to check if you are set up and configured properly to collect clean data.

Once you are confident that you have the correct configuration, this course will then help you identify the right metrics you need to measure ROI on your inbound initiatives.

In this course, you’ll learn how to:

  • Configure property settings
  • Configure view settings
  • Conduct a self-audit of your dashboard
  • Identify metrics
  • Set up goals
  • Optimize configuration for data cleanliness
Each module of the Google Analytics course includes live demonstrations, templates and quizzes to ensure all concepts are understood and retained.

Your Instructor

Jon Searle
Jon Searle

Experienced Inbound Marketing Consultant working with companies to solve simple to difficult Inbound Marketing Operations related issues for over 20 years. Prior to coming to TPG, I consulted with companies helping them create or restructure Inbound Marketing Operations as it relates to Organic, Paid, Social, Content, all the tools and utilities used to market, track and report on Inbound Marketing performance. I have been with The Pedowitz Group for 7 Years and love it!

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.