Why Key Performance Indicators Should Matter to You.
Defining and aligning Key Performance Indicators (KPIs) from the CEO level down to each employee, the KPI Waterfall Effect, is a new skill and methodology. This new type of dialogue should take place within every organization.
Certification in this methodology will help enable corporate alignment among the teams. With this methodology in place, each employee will have a better understanding of their roles and responsibilities as it relates to how the company will achieve the CEO’s goals and visions.
Tracy A. Wehringer,
Senior Strategist and Value Engineer
Tracy uses her more than 30 years' experience in helping clients reach their revenue goals and grow their business using revenue marketing best practices. As a strategist focused on performance and talent for optimizing short/long-term return, Tracy has held senior-level marketing titles with several global enterprise companies and has sat on two boards for over five years.
Her expertise includes revenue marketing, business transformation, data analytics and KPI strategy, digital marketing, digital CX, process design, functional alignment, and Six Sigma.
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