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Revenue Marketing Basics
MODULE 1 - Intro to Revenue Marketing
1.1 Course Intro (1:25)
1.2 What are you doing about revenue? (1:55)
1.3 Industry Drivers (5:24)
1.4 Revenue Marketing Defined (0:57)
Extra Material: A CMO's Perspective on Digital Transformation
MODULE 2 - RM6 Overview
2.1 The Revenue Marketing Journey (5:24)
2.2 The 6 Pillars of Revenue Marketing (2:07)
Extra Material: eBook - Rise of the Revenue Marketer
MODULE 3 - Strategy Pillar
3.1 Strategy Pillar Defined (0:56)
3.2 Business Alignment (1:19)
3.3 Sales and Marketing Alignment (2:18)
Extra Material: Sales and Marketing Alignment
MODULE 4 - People Pillar
4.1 People Pillar Defined (0:47)
4.2 Talent Management (2:21)
4.3 Organizational Structure (2:28)
Extra Material: Revenue Marketing Org Structure
MODULE 5 - Process Pillar
5.1 Process Pillar Defined (0:40)
5.2 Campaign Management (2:12)
5.3 Data Management (2:38)
Extra Material: Clean Your Dirty Database
MODULE 6 - Technology Pillar
6.1 Technology Pillar Defined (0:55)
6.2 Technology Awareness (1:25)
6.3 Revenue Marketing Architecture (3:16)
Extra Material: The Wrong Way to Buy MarTech
MODULE 7 - Customer Pillar
7.1 Customer Pillar Defined (1:46)
7.2 Customer Journey Management (2:24)
7.3 Content Operations (2:36)
Extra Material: How to Map the Customer Journey
MODULE 8 - Results Pillar
8.1 Results Pillar Defined (1:39)
8.2 Financial Outcomes (1:54)
8.3 Measurement, Analysis and Reporting (2:07)
Extra Material: Avoid Analytics Pitfalls
MODULE 9 - Next Steps
9.1 Next Steps (1:25)
9.2 Course Quiz
Extra Material: Take the Revenue Marketing Assessment
3.1 Strategy Pillar Defined
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