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How to Improve Your Email Engagement
Module 1: Deliverability
Lesson 1: Learning Objectives
Lesson 2: Deliverability Overview (2:00)
Lesson 3: Quiz
Module 2: Email Benchmarks
Lesson 1: Learning Objectives
Lesson 2: Benchmarks (7:03)
Lesson 3: Set Your Own Benchmarks (3:07)
Lesson 4: Quiz
Module 3: Analyzing the Data
Lesson 1: Learning Objectives
Lesson 2: Analyze and Report (3:19)
Lesson 3: Setting Goals and Metrics (2:25)
Lesson 4: Known Issues with Data (2:01)
Lesson 5: Quiz
Module 4: The Email Structure
Lesson 1: Learning Objectives
Lesson 2: Best Practices - Anatomy of an Email (1:54)
Lesson 3: Best Practices - Sender Information (1:40)
Lesson 4: Best Practices - Subject Lines and Preheaders (3:01)
Lesson 5: Best Practices - Email Body (3:31)
Lesson 6: Best Practices - Footers (0:50)
Lesson 7: Best Practices - Images (3:45)
Lesson 8: Analyzing Bad Emails (3:28)
Lesson 9: Email Best Practices Checklist (2:01)
Lesson 10: Extra Best Practices (5:53)
Lesson 11: Quiz
Module 5: Personalization
Lesson 1: Learning Objectives
Lesson 2: Importance of Personalization (1:30)
Lesson 3: How to Personalize (8:33)
Lesson 4: Personalizing Subject Lines (9:14)
Lesson 5: Personalization Don'ts (4:50)
Lesson 6: Quiz
Module 6: A/B Testing
Lesson 1: Learning Objectives
Lesson 2: Why A/B Test? (2:07)
Lesson 3: A/B Testing Basics (10:32)
Lesson 4: Creating the A/B Test (3:35)
Lesson 5: Determining the Winner (5:21)
Lesson 6: Quiz
Module 7: Course Wrap
Lesson 1: Next Steps (2:03)
Lesson 2: Download Course Materials
Lesson 3: A/B Testing Basics
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