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Marketo Engage Foundation Training
WELCOME
Course Introduction (1:26)
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Module 1: Marketo Overview
Introduction (0:38)
Homepage (1:25)
Marketing Activities (1:01)
Design Studio (3:39)
Database (7:42)
Analytics (1:31)
Support (6:01)
Terminology (18:20)
Module 2: Organization and Governance
The Importance of Organization (0:29)
Naming Conventions and Organization (13:08)
Module 3: Database
Introduction (0:38)
Adding People (6:40)
Exercise 1: Add Yourself to the Database (1:26)
Exercise 2: Merge Duplicate Records (1:20)
Activity Log (4:34)
Smart Lists (3:42)
Exercise 3: Create Core Smart Lists (11:48)
Group Lists (1:07)
EX: Import a List (6:04)
Segmentations (6:57)
EX: Create a Segmentation (6:53)
Module Quiz
Module 4: Program Overview
Introduction (11:42)
Tags and Period Costs (12:50)
EX: Create a Program (7:19)
Program Acquisition (5:15)
Smart Campaigns (10:04)
Module Quiz
Module 5: Creative Assets
Introduction (0:31)
Managing Assets (5:47)
EX: Upload Images (8:03)
Introduction to Forms (2:41)
FieldSets (0:25)
Progressive Profiling (4:42)
Settings (5:57)
EX: Create & Customize a Form (26:38)
Introduction to Landing Pages (1:06)
URL Builder (0:41)
Landing Page Templates (4:31)
Landing Page Best Practices (1:48)
EX: Create a Landing Page (16:59)
Introduction to Emails (4:42)
Email Editor (1:21)
EX: Create an Email (13:25)
Module Quiz
Module 6: Email Send Programs
Introduction (0:21)
Email Best Practices (3:17)
EX: Create an Email Send Program (6:51)
Dashboard (2:43)
Module Quiz
Module 7: Engagement Programs
Introduction (4:41)
Streams (1:34)
Cadence (1:10)
Transition Rules and Availability (3:35)
Content Management (11:54)
Membership (7:31)
Reports and Dashboard (8:14)
EX: Create an Engagement Program (17:33)
Module Quiz
Module 8: Event Programs
Introduction (0:39)
Webinar Channel (6:20)
LaunchPoint Partners (3:43)
Webinar Tokens (6:34)
Program Status Campaigns (2:12)
DEMO: Importing a Webinar Program (2:14)
EX: Create a Webinar Program with Tokens (7:54)
Trade Show Channel (4:08)
EX: Create a Trade Show Program (13:53)
Checklist (1:15)
Module Quiz
Module 9: A/B Testing
Introduction (8:45)
Variables (3:02)
Testing Options (2:26)
Module Quiz
Module 10: Default Programs
Introduction (1:31)
Smart Campaigns (2:33)
Campaign Flow Steps (7:02)
Best Practices (2:26)
Module Quiz
Module 11: Reporting and Analytics
Introduction (4:50)
Setup Tab (12:20)
Additional Reporting Features (3:00)
Module Quiz
Module 12: Tokens
Introduction (1:18)
Personalization Tokens (1:26)
System Tokens (1:03)
Trigger Tokens (1:29)
Program Tokens (4:33)
Nesting and Folder Tokens (5:07)
Module Quiz
Module 13: Data Management
Introduction (1:45)
Database Health (5:19)
The Importance of Data Management (8:07)
Best Practices (11:46)
Module Quiz
Post-Training Survey
Complete the Survey
EX: Create & Customize a Form
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