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Marketo Engage Advanced Admin Training
WELCOME
Course Introduction (3:51)
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Module 1: Master the Admin Section
1.1 Users and Roles (8:40)
1.2 Workspace and Partition Management (13:58)
Exercise 1.1 Create a Shared Folder (1:15)
Exercise 1.2 Move Asset to a New Workspace (1:42)
1.3 Email and Communication Settings (3:06)
1.4 Landing Page Settings (3:06)
Exercise 1.3 Create a Redirect Rule (1:35)
1.5 LaunchPoint Integration (4:44)
1.6 Marketo & Salesforce (4:44)
Exercise 1.4 Setup a LaunchPoint Service (1:18)
1.7 Database Management (15:31)
Exercise 1.5 Setup a Hard Bounce Directory (8:02)
Exercise 1.6 Create a Marketable Smart List (2:16)
Module 1 Quiz
Module 2: Advanced Tokens
2.1 Tokens: A Refresh (6:12)
2.2 Nesting and Folder Tokens (3:00)
2.3 Tokens in Flow Steps (5:30)
Exercise 2.1 Concatenate Data with Tokens (5:31)
2.4 Tokens in HTML (1:39)
2.5 Tokens in Programs (2:43)
Exercise 2.2 Create Event Program Template (5:09)
2.6 Tokens in Email Scripting (2:56)
Exercise 2.3 Setup Email Scripting (1:39)
Module 2 Quiz
Module 3: Advanced Mastery of Dynamic Content
3.1 Dynamic Content (2:32)
Exercise 3.1 Setup a Segmentation (4:06)
3.2 Configuring & Using Snippets (2:02)
Exercise 3.2 Create a Snippet (3:21)
Exercise 3.3 Make a Dynamic Snippet (3:55)
Exercise 3.4 Make an Email Dynamic (5:24)
Exercise 3.5 Add Snippet to Email (1:53)
Exercise 3.6 Make a Landing Page Dynamic (3:07)
3.3 Dynamic Forms (3:23)
Exercise 3.7 Setup Visibility Rules (2:37)
Exercise 3.8: Setup Dynamic Thank You Page (2:51)
Module 3 Quiz
Module 4: Advanced Programs
4.1 Tracking Inbound Marketing (4:58)
Exercise 4.1 Create a Form with UTMs (5:45)
4.2 Building a Multi-Stream Engagement Program (3:19)
Exercise 4.2 Create an Engagement Program (1:35)
4.3 Nested Programs (3:29)
Exercise 4.3 Setup Transition Rules (2:51)
Exercise 4.4 Nest a Default Program (5:38)
Module 4 Quiz
Module 5: Advanced Custom Features
5.1 Custom Objects and Activities (4:27)
Exercise 5.1 Create a One-to-Many Object (0:55)
Exercise 5.4 Add Custom Object Link Fields (1:08)
Exercise 5.5 Approve a Custom Object (0:50)
Exercise 5.6 Edit a Custom Object (0:38)
Exercise 5.7 Delete a Custom Object (1:15)
Exercise 5.8 Import Custom Object Data (1:07)
Exercise 5.9 Create a Custom Activity (1:28)
5.2 Webhooks and API (5:33)
5.3 Audit Trail (1:44)
Exercise 5.10 Filter in the Audit Trail (0:57)
5.4 Reporting (5:42)
Module 5 Quiz
Exercise 4.1 Create a Form with UTMs
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